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1. The term for the number of impressions an ad has accrued in relation to the rest of the active ads within the same ad group is:   Answers:  • Ad Served Percentage (%)\    2. What is the AdWords related term for the following?    "The total number of unique users who will be served your ad over a specific period of time"   Answers:  • Reach    3. Which factors are directly impacted by increasing the Adwords ad budget?   Answers:  • Ad Impressions    4. Your maximum CPC (Cost per click) is $0.70. If your ad receives two clicks, one costing $0.10 and the other costing $0.60, what would your average CPC for those clicks be?   Answers:  • $0.35    5. Which of the following statements with regard to AdWords settings are correct?   Answers:  • Targeting smaller regions through ads results in fewer impressions.    6. Is it possible for you ...

Accounts Level :  Q: When setting up a Google AdWords Account, why should you choose your currency and time zone carefully? A: These can not be edited once the account is set up. Q: Which settings are specified at the Account level in AdWords? A: Email address, password, and billing information. Q: What happens to the rest of your Google products if you change your password for AdWords? A: The new password will be required to log in to all other Google products. Ads Q: Your ad includes the phrase, “Your friend has a crush on you. See who!” and it gets disapproved. Why? A: AdWords policy does not allow ads to simulate email inbox notifications or fake friend/crush requests. Q: What is the formula for ad rank on the Search Network? A: Maximum Cost Per Click X Quality Score. Q: What is the best way to achieve the top position in paid search results? A: Improve the Quality Score and raise the Cost Per Click. Q: How should you check to see if your ads are still running on Google? A: Us...