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Upwork/oDesk Internet Marketing test answers (Part1)

Q1 . What is A/B testing? a.       Testing two products to see which one sells more. b.       Using two version of an ad, measuring results to see which one is more effective . c.       Testing 2 products to see which one sells more. d.      Using 2 version of an ad to see which one has less bounce rate. Q2. Why is it important to set daily maximum budgets for pay per click ad campaigns? a.       It helps with ad placements. b.      It is required. c.       It helps drive affiliate sale. d.       Costs of clicked links can add up quickly if not limited . Q3. What is meant by “White hat”? a.       When marketers show up for work wearing white hats. b.    ...