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Digital Marketing is new marketing concept of products, services and others using digital technologies on the internet. Previously we know digital marketing interms of internet marketing or online marketing. Digital marketing campaign is run on all the platform like; Desktop, tablet, mobile etc. Digital Marketing functions are SEO(search engine optimization), SEM(search engine marketing), Content Marketing, campaign marketing, e-commerce marketing, SMM(social media marketing), SMO(social media optimization), E-mail marketing, display advertising, games, ASO(Apps store optimization), Bulk SMS, branding, reputation management and other digital marketing platform techniques. If we can talk about simple SEO executive role, PPC Analyst role, SMO expert role or other single task handler then its a single activity performer. But if we hire a digital marketing engineer then its necessary that he has knowledge and working ability of all above digital marketing techniques. Simply we ...

SEO can be a tremendous investment for a business that can result in huge returns in the form of free organic traffic that can turn into leads that can be converted into sales. For example, Slingshot SEO recently calculated that owning a spot on the first page of Google for the term “health care insurance” has a 5 year net present value of nearly $100 million. 1. SEO provides ongoing value The analogy has been made that SEO is like buying a home, whereas Pay Per Click is like renting a home. With SEO, if you invest resources into ranking highly for a lot of keyword phrases, you can continue to receive traffic even if you stop spending time and money. With PPC, if you stop paying money, your traffic stops immediately. 2. SEO can be a competitive advantage Rand Fishkin wrote an article at SEOMoz titled “Yup, SEO Can be a Competitive Advantage” he argues that earning superior SEO authority in the eyes of search engines than your competitors can be an advantage that is difficult...