1. Which of the following is not a valid geographical targeting option? Answers: • Targeting female english speakers 2. In the My Client Center, what does MDS stand for? Answers: • Manager Defined Spend 3. If you have an exact match keyword being bid below the estimated first page minimum bid, can it show adverts on the first page? Answers: • Yes. It could even be below the estimated first page bid, and still show in position 1 at the top of the page. 4. Can you use the same keywords in different ad groups? Answers: • Yes, always 5. How is the ad ranking calculated? Answers: • Bid x Quality Score = Ad Ranking 6. What happens when your cost reaches your budget amount? Answers: • Your ads will stop showing for that day 7. AdWords will automatically ______ your keywords. Answers: • bolden 8. Each campaign has a _________ budget. Answers: • daily...
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