Multi-channel marketing is a process
of marketing a product or service with the help of multiple marketing
channels, such as a retail store, a web site, a mail order catalogue,
or direct personal interaction using letters, email or text messages
to reach potential customers. All these marketing channels can be
covered by hiring a digital
media agency which is the best in this field.
The purpose of using multiple
channels is to make it easy for a consumer to buy the most
appropriate product among the different options. For achieving
success in business you have to create a proper level of service in
all the channels. Problems in one channel can affect the other
channels too. So, it is important to replicate brand values and good
service in all the levels and you can achieve this by using an
effective multi-channel strategy.
Here are some of the tips for
effective multi-channel marketing:
Retain the customer:
The basic success strategy for
multi-channel marketing is to allow your customer to interact with
you as and when they want. There are various aspects used for
multi-channel such as systems, processes and staff training; these
should be chosen on the basis of customer preference.
Categorise your best customers:
Find out the customers who are
multi-channel as they are more profitable than Promise an effortless
experience:
Support customers to purchase your
products or services by using any channel of their choice.
Offer discounts based on the
channel cost:
Use the channel with the lowest
associated costs to offer customers the best prices.
Ensure the same range in all the
channels:
Provide the same product or service
throughout all the channels, if you are an efficient offline brand,
your customers’ visit online should be of the same standard as they
have certain expectations of you.
Catch every possible order:
Use multiple channels to answer
every order, if you don’t have particular goods in store you can
tell about home delivery.
Prevent your brand from damage:
Consumers always opt for selling a
brand whether they are searching at a web store or stores.
Get the right staff:
Web and catalogue marketing requires
different skills from the traditional marketing, make sure that you
hire the staff who have the right skills for the channel.
Provide a provision of online
enquiries:
This service can be used to
provide support to the new channels.
Incorporate your back office
correctly:
Add your systems appropriately based
on a package that already provides integration.
Provide centralised customer
service:
Many companies centralise their
customer service to make sure that same time person handles the
customers, website and store enquiries.
Personalising:
Every customer is different, so you
need to monitor the behaviour of each Individual customer.
Offer online consultations:
Provide one-on-one style
consultations for each visitor to allow for better customer
interaction.
Incorporate SEM with other
channels:
This can help to create demand for
other channels with the help of search engine marketing.
Develop a social corner:
Build a social area of your site by
posting content that concentrates of lifestyles vs. products.
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