#1: Data will
reveal Google organic results to have <70% CTR
#2: Mobile will
barely cut in to desktop's usage and its growth rate in developed countries
will slow
#3: Twitter will
figure out how to grow again
#4: Social content
engines will become a force
#5: Yext will IPO,
prompting even more interest in the world of local listings
#6: The death of
normal distributions will hit both publishing and search results hard
#7: The rise of
adblocking is going to trigger attempts at legislation and incite more sites to
restrict adblocking users
#8: DuckDuckGo will
be the fastest-growing search engine of 2016
#9: Content
marketing software for the non-enterprise will finally emerge
#10: The
"big" trends for 2016: Wearables, VR, smart home, and Internet of
Things will have almost no impact on the world of web marketing (yet)
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