Search engines are constantly working at refining and updating their algorithms in order to make the search results more applicable to the search. But they are also very committed to making sure the search results can not be manipulated - well, easily anyway.
When it comes to SEO you obviously need to know what the important ranking factors are now in order to achieve success, but it's just as important to know what the search engines are going to do next. Because the search results can suddenly be very different with a single algorithm change.
So where should you be focusing your efforts in a bid to better navigate SEO changes in 2016? We spoke to some of the search industry's experts to get their predictions for what will become more important in the coming year. Here's their wisdom: Read more...
Published By huffington post