Latest SEO Updates, News, Results and Trends

What Are Google Site links And Importance for Your Website ? Google Site links are automatic links that are generated by Google Algorithm. Site Links appear below our website listing in search result pages on Google. Google created site links to help searchers better understand a website before visiting it and as a shortcut to important pages on that website. Site Links are randomly chosen by Google Algorithm and we don’t have much control over which pages from our website will be chosen as site links by Google. But we can surely block pages of our choice being used as Site Links through Google Webmaster Tools account. Have you ever searched for something on Google and the top listing had sub-pages listed for the Website directly under the main listing? Those returned search listing’s are called Site links. In this article I will explore Site links, and most importantly, how you can help Google determine which sub-pages you want for your Site link! Site links are only displayed...

SEO can be a tremendous investment for a business that can result in huge returns in the form of free organic traffic that can turn into leads that can be converted into sales. For example, Slingshot SEO recently calculated that owning a spot on the first page of Google for the term “health care insurance” has a 5 year net present value of nearly $100 million. 1. SEO provides ongoing value The analogy has been made that SEO is like buying a home, whereas Pay Per Click is like renting a home. With SEO, if you invest resources into ranking highly for a lot of keyword phrases, you can continue to receive traffic even if you stop spending time and money. With PPC, if you stop paying money, your traffic stops immediately. 2. SEO can be a competitive advantage Rand Fishkin wrote an article at SEOMoz titled “Yup, SEO Can be a Competitive Advantage” he argues that earning superior SEO authority in the eyes of search engines than your competitors can be an advantage that is difficult...

One of the biggest challenges many of my clients face is building the right SEO processes in place, so that any problems are quickly accounted for before they lead to bigger issues. Below are three things you should consider when trying to create a more streamlined process for making sure the technical foundation of the site is solid. Though none are considered "quick" or necessarily easy wins and can initially take a significant amount of time, ultimately in the long-run, they will help make monitoring the SEO on your site more efficient. This means less time spent identifying and fixing site issues and more time focusing on other aspects of SEO, like linkbuilding, developing a content strategy, etc. .. Overtime, the impact this will have on your site can result in high rewards. A) Technical Annotations in Google Analytics Currently, many of my clients with Google Analytics accounts either don't include any annotations in Google Analytics, annotate only their email,...

Google Page Rank Google page rank is a mathematical algorithm used by Google that reflects the importance of a web page on a scale of 0 to 10 with 10 being the most important and 0 being put least important. This mathematical algorithm takes into account more than 500 million variables and 2 billion terms.In recent months, Google has stated that Google page rank may have less impact on your SEO and Google ranking/position. Though, with 500 million different variables taken into account there is bound to be some overlap. For example, some overlap could include the age of your site and quality of sites that link back to your site. Google page rank also has use in helping you determine the quality of the site that is linking back to yours and the quality of the sites you are doing business with.When you link to other sites, you are casting a vote for that site with your Google Page Rank. With more outbound links on your site, you are more Google Page Rank. Your Google page rank well ...